网络营销之SEO网站优化方法策略

电商是未来的经济发展趋势，也是很多企业所面临困难，企业网站做电子商务，网站优化这块是少不了的，网站内容质量：网站的内容质量在SEO优化中的价值是最大的，只有有了优质的内容才能吸引客户，只有有价值的内容才能有助于客户体验。
Business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in SEO optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience.
网站内基本优化：站内的基本优化则包含网站的内部链接的最大化合理交叉，符合用户习惯的网站分类，清晰的网站分类之间的层级关系等等都是网站站内优化的基本功。网站的外部链接：外部链接的质量以及数量对于网站制作的排名也有着重要的作用，如在某一个网站的友情链接上有着许多不同类型网站的链接，这样的友情链接对网站没有多大的价值。
Website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. External web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value.
一、网站优质内容建设(The construction of website quality content)
由于搜索引擎在索引时比较注重网站内容的独特性，也就是所谓的原创内容，具有独特内容的页面在搜索引擎中得分会高于具有千篇一律内容的页面。独特内容建设的思路可以为“新闻资讯”“行业报道”“产品百科”等等即分类页面SEO信息，以及产品页面的产品描述，想办法在产品页面描述中增加信息，来争取页面的得分。
Because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. Unique content construction train of thought can be " news " " Industry Report " " products. " and so on that page SEO information, as well as the product page description, think of ways on the product page description information increased, for page score.
二、网站结构优化(Website structure optimization)
页面META信息维护 。Title: 谷歌的字数限制为38个字符，百度的字数限制为33个字符，经过测试，这个字数限制为一个范围而不是一个准确的唯一数字，尽量保证字符在35以内，那页面标题就能在谷歌和百度完整显示而不会出现省略号。 Keywords： 关键词的字符数一般不要超过100个字符。 Description：描述信息一般不要超过200个字符，但是好控制在75个字符以下才能完整显示。页面的Title和Description的作用类似于SEM中的创意信息，所以具有很重要的作用，这也决定了客户是否能第一眼在搜索结果中看到你的链接就能决定链接到您的网站。这样的字数控制以及页面优化要求不仅仅局限于网站首页，尽量将这种要求执行到一级甚至二级页面。产品数据：增加收录数的渠道有多种，但是其中起决定作用的还是网站本身的产品的数量，如果产品数量上不去，即便是可以通过其他方法来增加收录数量也是有限的，毕竟网页收录的数量是受网站产品数量决定。
Page META information maintenance. Title: Google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title Google and Baidu can be displayed in full without the occurrence of ellipsis. The Keywords: keyword characters generally do not exceed 100 characters. Description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. Page Title and Description effects similar to SEM in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. So to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. Products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity.
建索引页面：以客户在搜索引擎上的搜索习惯，来整合产品数据。如“美的电饭煲质量怎么样”，但是在做这样的索引页面时，一定要注意页面本身的内容质量，不能一味地为了SEO而不顾客户的用户体验;可以考虑在“产品百科”里来做这样的数据整合，这样用户在寻找自己的答案时也达到了网站导入流量的需求。
To build the index page : customer in search engine search habits, to the integration of product data. Such as " beautiful electric meal Bao quality how ", but in doing so the index page, attention must be paid to the quality of the content of the page itself, not just for SEO regardless of the user's experience; can be considered " products. " to do the data integration, so that users find their answers when they reached the site into the flow demand.
数据包装 。为了使搜索引擎更快速全面地收录网站，有必要对分类、品牌进行组合，将数据包装成一些新的页面，以供搜索引擎的爬虫索引。如可以按照品牌来建立网站上所有品牌的品牌页面，也可以按照分类+品牌的形式来组合生成页面，做到以上几点后，网站的页面数量将会大大增加。
Data package. In order to make the search engine more fully and quickly collect website, there is a need for classification, brand portfolio, data will be packed into some new pages, for search engine reptile index. If in accordance with the brand to build web site all brand page, can also be in accordance with the classification of + brand form combinations generated page, do the above points, the website page number will increase significantly.
内链管理。内部链接指网站内各个页面之间的相互连接。增加内部各页面之间的链接，就像是增加城市中的道路，会让搜索引擎爬虫这辆汽车能尽可能多地浏览网站的页面，内部链接的多少也是网站排名的一个重要参考。增加内部链接的思路很广泛，比如新版产品页面面包屑中增加品牌一项，以及后来项目中的用品牌加型号替换面包屑中的产品编号，且替换后的品牌加型号组合是可点击的超链接，这些都是在增加网站的内部链接。
In chain management. Internal links to sites within the mutual connection between each page. To increase the internal links between pages, like the increase in City Road, will let the search engine spiders of the car can be as much as possible to browse web pages, internal link number is also an important reference website ranking. Increasing the internal link train of thought is very extensive, such as new product page crumbs increase brand a, and later project with brands and models to replace the bread crumbs in the product number, and replaced the brands and models of combination is clickable hyperlink, these are on the increase the site's internal links.
三、友情链接和外部链接建设(Links and link building)
在与外部网站合作的过程中注意保持沟通，尽量建立起稳定的合作伙伴关系。合作区域与合作方式上可以考虑友情链接或者合作伙伴。友情链接的管理思路建议是少而精。首先如果同意在网站上加上合作网站的链接地址，好不要加上nofollow标记，虽然可以保证PR值不会向外传递，但是很有可能导致在合作的网站上的链接被删除。定期检查友情链接，保证不要出现死链接的情况，同时也要定期检查合作伙伴上是否仍然保留友情链接，如果没有应该及时提醒对方。检查周期建议为每月一次。
With an external website of cooperation in the process of attention to maintain communication, try to establish a stable partnership. Regional cooperation and cooperation can be considered links or partners. Links management proposals is fewer but better. First of all if consent in website plus cooperation website link address, had better not marked nofollow, although can guarantee the PR value will not pass out, but is likely to lead to cooperation on the website link to be removed. Regularly check links, ensure do not appear dead links, but also regularly check the partner is still retain links, if not should remind each other. Recommendations for a monthly check cycle.
四、网站地图(Site map)
以Sitemap方式将各级分类页面、产品页面、评论页面、咨询页面、讨论页面、数据整合成的页面、建立的索引页面提交到搜索引擎。提交周期为每天提交，保证Sitemap网站地图的及时更新及维护。
Sitemap approach to various category page, product page, the comment page, page, the page data consulting, the whole page, establish the synthetic index page is submitted to a search engine. Submit periodic for every submission, ensure that Sitemap site map updating and maintenance.

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